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Workshop: Digital Marketing Strategy

May 25, 2019
10:00 AM - 01:00 PM
WeWork, 13th Floor, Bus Stop, 247 Park, LBS Rd, Gandhi Nagar, Hindustan C, Vikhroli West, Mumbai, Maharashtra 400079
Mumbai,India

This event is sold out. Please contact organizer for more details.

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The workshop on ‘Digital Marketing Strategy’- aims to give an overview of the Digital landscape in India and the world. The workshop is going be conducted by Sanjay Mehta, Co-founder & Joint CEO of Mirum India, who is also well known as the digital marketing and social media management guru.

The workshop will take you through some important marketing strategies that one needs to implement to expand and scale up their business, A smart way to use the new upcoming technology (AI, VOICE, Personalization, ML), Case study discussion and interactive strategy games.

Topics to be covered are as follow:

•           Digital Marketing Strategies

•           Social media Management

•           Voice search & Smart Speakers

•           Marketing Automation

•           Artificial intelligence

•           Programmatic Advertising

•           Smarter interactive chat-bots

•           Personalization

•           Video marketing

•           Influencer marketing

•           Visual research          

•           Social Media Stories

•     Artificial Intelligence and Machine Learning for desktop/   smart phones

In the new aged techno savvy world, each and every activity of our daily life in personal and professional aspects has seen a massive change and the role of digital media is simply spectacular. Technology has transformed the offline traditional business running at the moderate success to digital, which expands business and spreads to the wide data base with a minimal cost in a quick span of time.

An optimized website along with marketing social media activities can target the customers and rive in more traffic to the website and social media handles. The company can attract more customers who are interested in the products or services through digital and social media marketing. 


Speaker Profile:

Sanjay is a serial entrepreneur in the new-age world of Internet businesses. His journey into digital started in 1998 when he co-founded Homeindia.com, one of India’s earliest e-commerce ventures. He has been in the digital world ever since, making him one of the most experienced digital professionals in the country. In 2009, Sanjay started Social Wavelength, which he continues to lead now, as Joint CEO. Now re-branded as Mirum, the agency is part of a global digital agency network, spanning 20+ countries and with over 46 offices around the world.

 Sanjay as such is Joint CEO at Mirum’s India office. Mirum India (previously known as Social Wavelength), a full-service digital agency, boasting a roster of top Indian brands, as clients, was acquired by WPP group and is now aligned to Wunderman Thompson, a leading mainline advertising agency, of
the WPP Group.

Sanjay has been a featured writer, guest faculty and invited speaker, at many industry publications, events, and institutes, and has been recognized to be amongst “India’s Top 100 Digital Professionals”. 

Sanjay has been a jury member at the prestigious Cannes Festival of Advertising and Creativity. Respected for his amateur film reviews, Sanjay is an avid writer and traveler and finds his passion for creating new things (and businesses). Sanjay has also co-authored the book “If I Had to Do It Again” based on his entrepreneurial experiences at Homeindia.com, and the same has been published by CNBC-TV18 publications. 

Sanjay is an Engineer from the University of Mumbai, and an M.S. in Electrical and Computer Engineering, from the University of Southern California.

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Workshop: Digital Marketing Strategy

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