Jan 10, 2019
04:00 PM - 07:00 PM
Nishith Desai Associates
3, North Ave, Maker Maxity, Bandra Kurla Complex,Bandra East,
For each one of us individuals, life is a series of experiences or stories; Stories thatshape us, our values, and our character and make us who we are.
As individuals we are at the core of our experiences, the central character in our
life's story, and life as we know it, is our journey in time from childhood to
Our name in a sense is what we make of, our name represents the sum total of ourexperiences, our values, our beliefs, and in a sense is a summary of our journey.
A life well lived is one which is rich in experiences. The richer the experiences, themore powerful the story and more satisfying the journey.
The journey of an enterprise is very similar to that of an individual.
For an entrepreneurship too the journey from an idea, a dream to an entrepreneurship and finally to an enterprise is a story, a story which is about
passion, about self belief about guts, about failures about heartbreaks and success.
And this story if well told can be the key: powerful and central to the character of any brand, any name, any organisation.
And this central story is what we believe, should be at the core of any
communication/ communication/ brand strategy that an organisation engages in.
These stories are about an entrepreneurâ€™s dreams, his vision, and his journey. These stories are about the circumstances that have shaped their today and have prepared them us to `shape upâ€™ to the future. These stories, if properly documented and articulated can capture the very essence of an organisation, and what it stands for.
We believe that:
1) stories help in reinforcing the brand proposition,
2) stories help in brand creation
3) stories help in product establishment and product selling
4) sroties help in brand building
5) stories help in publicising
6) stories help in countering negative publicity
7) stories help to inform
8) stories help to fight competition
9) stories help to win
10) stories make for lasting bonds, long term relationships