Topic : "Digital Marketing best practices for Customer acquisition, engagement & retention"
Expert : Mr. Vedanarayanan V, SME Business Head, Razorpay
Structure & Takeaways : 1. Digital Marketing core early stage startup engines - SEO, Content, Product Marketing, Social Media marketing
2. Inbound marketing - Why?
3. Digital Consumer behaviour
4. Earned Media creation - Virality, PR, social shares
5. Lead Engagement & Nurturing
6. Digital Marketing for B2B

Speaker Profile :He has helped build, grow multiple digital products & brands across Health-Tech, Ed-Tech and online travel. Possess a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development.

He consults with early-stage startups directly or through incubators on branding, digital marketing & help them evaluate product-market fitment.

He is also a visiting faculty member at various top b-schools in the country where I conduct programs on digital marketing, mobile marketing, influencer marketing, services marketing, product marketing.

He also happen to be a graduate from INSEAD Singapore’s CMO Academy, a member of India’s CMO Council Advisory Board and a graduate from one of India’s top 5 b-schools - SPJIMR, Mumbai.