Dharti Desai is a visionary Senior Executive and Entrepreneur with more than 20 years of success - spanning direct marketing, wines, printing, packaging, and the lifestyle industry. Leveraging extensive experience in innovative marketing and global leadership, Dharti is a valuable asset for companies requiring expert advisory with revenue growth strategy, global expansion,
particularly from US into Asian B2C markets, or CRM strategy. Her broad areas of expertise include deep data driven analytics, marketing strategy enhancement, branding, digital communications, and team building.

Dharti is the Founder and CEO of FineWinesnMore, a Mumbai, India-based fine wine retailing and marketing company. Since its launch in 2007, she has played an integral role in the development and implementation of the company’s strategic communications platform, which serves as an interactive and educational platform for wine consumers of all types. She is also
responsible for FWM’s direct marketing strategies, pioneering a direct-to-consumer channel of sales and marketing, and growth of the company into the industry leader in innovation and education for wine consumers that it is today, with over 25,000 customers and an exclusive partnership with American Express. Dharti is also the Founder and CEO of MOS India Pvt. Ltd., a state-of-the-art print production company with clients in over 10 countries. In addition to running her own businesses, Dharti continues to provide scale-up consultation to growing companies in the areas of marketing and business development in the USA and India.

Dharti holds a BA in Sociology from Mumbai University, India, a diplôme supérieur in French from the Alliance Française and is currently attending level 3 of the Wine & Spirits Education Trust (WSET) NY. She is the author of DM in India Guidebook and is a member of the Direct Marketing Association, USA (now the Association of National Advertisers - ANA), and has been
selected as jury for the Echo Awards of the DMA USA for 2017, 2018 and 2019. For two consecutive years, she was featured as one of the Top 10 Women of Wine in India by the Indian Wine Academy. Dharti is also a Founder Ambassador of the non-profit family trust Animedh
Charitable Trust (ACT) fueling the cause for women’s economic empowerment and for girl child education in India.

Dharti is a game changer at plumalley.co – a syndicate focused on women and gender diverse founders and sits on advisory boards of companies in the digital marketing and Not for Profit sectors. She is an investor in companies in fashion, Fin-tech, hospitality and health-tech. She has
been invited to speak at Start-up conferences and has hosted webinars on digital marketing.

Dharti is Vice-President on the board of TiE NY (www.ny.tie.org - a global not for profit organization ‘for entrepreneurs by entrepreneurs) and is the Co-Chair of TiE NY’s Angel committee. Dharti has mentored  women entrepreneurs of AIRSWEEE 2.0 (All India Road Show for Women’s Economic Empowerment through Entrepreneurship) - a project by TiE Global and funded by the US Department of State and now is the Co -  Chair of TiE Women Entrepreneurs ( TWE )