TiE Pune Half Day Workshop on Design Thinking
Feb 24, 2018
09:00 AM - 12:30 PM
Navalmal Firodia hall no 5, A Wing, MCCIA - ICC Towers, Senapat Bapat Road

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Designing products that are desirable, usable & consumable is a daunting challenge faced by most software product companies. Attracting new customers and retaining users to provide them an intuitive & performant end-to-end user experience requires significant thinking & planning by the organization in various areas of user-centric innovation & business strategies. Increasingly organizations are turning towards understanding user and customer driven mindsets to ensure competitive advantage and improved satisfaction of the product or the service.

Design thinking is a user first approach - understanding the user and what he wants to accomplish and the experience during the entire journey. There are far too many products that look good however are misfits due to lack of design thinking. It’s important that every employee in the organization understands and applies design thinking to digitally transform the customers’ business.


How can we focus our collective energies on solving the right problem? We can always make reasonable assumptions about users & their needs. However, breakthrough solutions can happen when we get some real insights from the user land or the markets. It is critical that we understand the pain points of the people whose experience we are shaping. How can we apply design tools to translate these insights into creative ideas and prototype to test them in the real world.

This workshop aims answer these questions by covering some of the basic concepts, principles and activities of design thinking to help build long term, sustainable strategy for your product. Though the workshop activity is targeted to building digital products, however the design process can be applied to tangible products or systems as well.

Discussion Leader:

Shashank Deshpande, Chief Design Officer, Globant

23+ years’ experience in crafting the customer experience of interactive systems, with a unique combination of business understanding, technical acumen, creative talent and strategic insight.

 Co-Founded  - Clarice Technologies - A design-led innovation company that specialized in providing User-Centered Design and cutting-edge technology development services under one umbrella to product companies. Acquired by Globant on 2015

 MDes - Industrial Design from NID, Ahmedabad

  1. ​Navalmal Firodia hall no 5,
    A Wing, MCCIA - ICC Towers, Senapat Bapat Road,
    Pune, Maharashtra, India


Organiser : TiE Pune

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TiE Pune Half Day Workshop on Design Thinking

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