TiE Pune Interactive Breakfast Session on Social Media a...
May 23, 2019
08:30 AM - 10:30 AM
Conference room 6, ICC Towers, A Wing - 5th Floor, Senapati Bapat Road

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The age-old saying “Build it, and they will come” is not valid anymore. With so many new products and services coming to market every day, startups need to have a robust marketing approach to differentiate from the competition, increase brand awareness, to reach the target audience and engage with them.

In this interactive session loaded with real-world case studies and examples, Radha will cover

  • Why disruptive startups need to take up content and social media high on their agenda
  • How to plan the content strategy
  • How to select the right social media channels and leverage those
  • The role of personal branding of the startup founder(s)

About Radha Giri

Radha is a young and dynamic entrepreneur whose passion is marketing and technology. She is the CEO of Midas Touch Consultants, a B2B specialist social and content marketing agency that was recently recognised as the “Disruptive Agency of the Year 2019” at the Indian Agency Awards.

By creating recognized brands, she helps businesses generate revenue; her method – apply her business acumen to advanced digital and social media marketing techniques. She has led highly creative marketing teams and defined successful go-to-market plans and strategies for multiple innovative, award-winning software products and services.

Dual degrees lend a solid foundation to Radha’s expertise, a Master’s in Technology keeps her skills relevant to her enterprise, while a degree in Law helps her understand finer legal aspects when it comes to patent writing and trademark filing for various software products.

  1. ​Conference room 6,
    ICC Towers, A Wing - 5th Floor, Senapati Bapat Road,
    Pune, Maharashtra, India


Organiser : TiE Pune

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TiE Pune Interactive Breakfast Session on Social Media and Digital Marketing for Startups

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