As general news reporter early in his career, Alex went on to cover big sports stories, culture and arts features before becoming a crime reporter. 

Later on he joined the Manchester Evening News’ business operation and spent three years in this role, where he interviewed Jim Ratcliffe of Ineos, Gary Neville, Sir Howard Bernstein, then Manchester United Chief Executive David Gill, Dame Nancy Rothwell, Sir Andre Geim and many more.

Alex is expert at building audiences and creating communities through storytelling and has an acute nose for a story, knowing exactly what works in print and online media.  

Alex is also very well-connected and can use his extensive media contacts and knowledge of business and the modern newsroom for the benefit of clients. Alex also heads up all internal and external training at Roland Dransfield.