TiE Kolkata Workshop : Entrepreneurial Marketing for Business Transformation

Coach: Prof. Mithileshwar Jha, Retired Professor, Marketing, IIM Bangalore & Co-Author, "Marketing Management - A South Asian Perspective" with Philip Kotler and 

Renowned Speaker and Global thought leader in Marketing Management.

Key Takeaways :

- To develop a marketing mindset

- Entrepreneurial marketing for Business Transformation and Growth

- Workshop would discuss 10 Business case studies of members and formulate marketing strategies.

****Unique opportunity for our members to discuss their Business Case during the workshop. Only First 10 applicants would be considered.****

Profile : Mithileshwar Jha retired as Professor of Marketing at Indian Institute of Management Bangalore in December 2014. He held the position of Pro-Vice Chancellor, JAIN (deemed-to-be university) from July 2015 to June 2019. Professor Jha has held the position of Escotel-CRM Chair and Dean Academic at Indian Institute of Management Lucknow. He has also been a Visiting Professor at ESCP-EAP, Paris, France and Gothenburg University, Sweden. He received his engineering degree from G B Pant University of Agriculture and Technology, Pantnagar, Uttarakhand and masters’ and doctoral degree in management from Indian Institute of Management Ahmedabad.

In a career spanning more than four decades, Prof. Jha has contributed to national level policy making in the areas of Public distribution system, handlooms, and bio-gas. Professor Jha has published a number of articles in leading Indian Journals and has developed about a dozen cases. He has co-authored “Marketing Management(14^th edition)-A South Asian Perspective”, published in 2012 by Pearson education, with Philip Kotler, Kevin L. Keller and Abraham Koshy. He was also a co-author in the 12^th and 13^th editions of this globally acclaimed text. He has also contributed three chapters in “Culturally Adapted Social Marketing (CASM) Manual” with Dr. T.Scarlett Epstein of U.K. The book has been published by Sage, India in the year 1999. He has Chaired, six doctoral dissertation committees, and has served as a member on five doctoral dissertation committees

Professor Jha has consulted with international agencies like Swiss Agency for Development and Cooperation (SDC), NORAD, and Canadian Hunger Foundation. He has conducted training programmes/consulted with organisations like Grasim Industries, HMT Ltd., Indian Telephone Industries Ltd, BPL, Siemens India, Reliance Industries, Ranbaxy, Berger Paints and Government of India among several others. He was a member of the working group on Public Distribution System of Planning Commission, Government of India, set up to develop Eighth Plan strategies during 1988-’89. He has been on the Boards of IIM Bangalore, IIM Lucknow and Gandhi Peace Centre. He is currently on the boards of FAIR, Lajpat Rai society, Centre for Advanced Education and IMT Ghaziabad and Chairman, Board of Governors of IMT, Hyderabad. He is a life member of Rural Marketing Association of India.