TiE Kolkata Workshop : Defining Your Go-To-Market Strategy
Aug 17, 2022
02:30 PM - 06:00 PM (Asia/Kolkata)
HHI, 235/1, Acharya Jagadish Chandra Bose Rd, Sreepally, Elgin,

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Expert : Mr. Kiran Deshpande, TiE Global Trustee (Board member) & TiE Pune, Charter Member and Ex-President

Key Takeaways :1. To define what to sell, whom to sell, where to sell and the mechanism of how to create awareness in the designated market.

Kiran Deshpande Bio :

Forty-two years spanning corporate leadership, entrepreneurship, fund-raising, R&D, and
community development. Started as a software engineer at TCS in August 1978.
1. 14Trees: Director of 14Tree Foundation, a not-for-profit initiative for reforestation of uncultivable
2. Mojo Networks: Co-founder & President - Mojo Networks from 2003 for eighteen years until its
acquisition by Arista Networks in Aug 2018. Headquartered in Mountain View, CA and funded by SV VCs, Mojo
Networks built patented technology for wireless intrusion prevention (WIPS) and massively scalable Cloud
Managed WiFi. technology was deployed by leading Fortune corporations, large financial institutions and
Governments around the world World’s largest WiFi deployment was carried out under my direct leadership.
Participated in multiple rounds of venture funding from global investors.
3. TiE Global Trustee (Board Member)
4. TiE – Pune: Charter Member since 2009 and President between 2016-19.
a. Founding member of TiE Pune Nurture mentoring program in 2012 and been a mentor since then. Helped create
Guru sessions and expand Nurture to Hubli, Nagpur, Surat. Nurture is leading program across TiE chapters.
b. Mentored over 40 startups as part of Nurture programs. Some of the founders are now charter members in
TiE Pune
c. Started masterclasses in TiE Pune wherein classroom teaching is combined with hands-on. TiE Pune has
over ten masterclasses covering diverse areas. Main faculty for Organizing Sales, Go Tio Market, AI; co
faculty for Validating Your Idea and Strategy classes
d. Helped create NTT Data as a sponsor wherein TiE Pune sources startups for collaboration for NTT Data. The
program is now extended to other chapters in India, TiE Singapore, and others global chapters.
5. Software & Other Technologies: Set up several Centers of Excellence to build expertise newer areas leading to
6. Angel Investment: Angel investor in Bombay Shaving Company, GigIndia, ExtraEdge & FortuneInfoServe, The
Legal Capsule, Women’s Cric Zone and 18th Parallel.
7. IITB eYantra Program: Principal Collaborator and a faculty and jury. Created a course on Entrepreneurship &
8. Chaired the Committee for IITB SINE for shortlisting entrepreneurs for MeitY and NIDHI grants
9. Board Member of IITB Alumni Association since 2020
10. Senior Member, IEEE, and Life Member – ACM
Past Professional History
1. TechM (formerly MBT): CEO & MD from June 1996 to November 2001. During this time, the revenue grew at 63%
CAGR and profits at 110% CAGR. Taking the company from Rs. 32 Crore to over 450 Crore by FY 2001 and
TechM emerging as a leading IT Services company. Created several technology centric Centers of Excellence as
major revenue enablers.
2. IMR: Senior VP R&D and Software Delivery: Conceptualized and built data transformation (Y2K and beyond) and
database migration tools that became the pivot for company’s growth leading to the IPO on Nasdaq.
3. TCS: Joined after IIT. Roles included application systems lifecycle (3.75Y), business consulting around
computerization (1.75Y), business development in the US (3.5Y) and R&D (5Y). Founded AI and objects group,
conceptualized MasterCraft software technology based on compiler and program generation tools. Applying
science of compiler technology to wider class of problems such as software and data transformation, design tools
and development of development environment when C++ was in its infancy was the highlight of the work. .
4. Member of Maharashtra IT Task Force in late 90s.
Personal Information
Pune resident, wife Rajani (Yoga faculty and classical musician), sons Shantanu (spouse Sakshi Gudwani) and Yash.
Shantanu (BTech CS, MBA IIML) is Founder CEO, Bombay Shaving Company, Sakshi (BTech EE, MBA IIML) is Sr
Program Officer, Bill & Melinda Gates Foundation. Yash is B. Tech., IITB EE, Ph. D. Stanford, Postdoctoral researcher
at MIT and now works with Voleon Corporation in the US
Social / Digital Media: LinkedIn: LinkedIn , Blog: Blog
Hobbies: Run marathons, startups mentoring, classical music and community service contributions.
Education: M. Tech. (EE), IITB 1978, BE (Hons.) Electronics BITS Pilani 1976

  1. ​HHI,
    235/1, Acharya Jagadish Chandra Bose Rd, Sreepally, Elgin, ,
    Kolkata, West Bengal, India

Organiser : TiE Kolkata

TiE Kolkata

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TiE Kolkata Workshop : Defining Your Go-To-Market Strategy

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