This event has ended. Please contact organizer for more details.
Report Issues
TiE Kolkata Workshop on Debugging Digital Marketing Performance
Trainer:
Topic Description: Often we don’t know why we are not able to get the ROI, how close are we to ROI? Where is the funnel dropping, the benchmarking and how to focus on the area of concern. In this session we will help you debug the overall digital marketing using a 10 KPI framework.
Details:
Digital marketing is everything about routes, TG and its customer journey funnel
For the combination of A+B+C, you have a 10 KPI format to debug why your marketing/digital marketing is not giving the desired results.
KPI 1 |
Do I have a big enough digital market |
KPI 2 |
Am I getting the desired reach? |
KPI 3 |
Am I getting the right interest (ad copy) |
KPI 4 |
Is my cost of reach right |
KPI 5 |
Is the behaviour right? Can this be a good TG problem?, are we able to impress them enough (ad, landing page, website etc), Can this be a messaging problem? |
(Remarketing, check KPIs 2 to 5 again for remarketing audience) |
|
KPI 6 |
Are we getting right conversion rate? Where is the problem? |
KPI 7 |
Are leads quality? |
KPI 8.1 |
Lead stage 1 , are we ok? |
KPI 8.x |
Lead stage x , are we ok? |
KPI 9 |
Is my cost of sales, right? |
KPI 10 |
Cross check with the only source of truth, god metric of business and marketing. |
Once it is validate, how to scale and saturate the market.
TiE Kolkata
TiE is powered by Explara. Explara uses cookies to enhance your experience. By using our site, you agree to our privacy policy.