TiE Kolkata Expert Speak
May 26, 2018
10:30 AM - 01:00 PM (Asia/Kolkata)
ICCR Kolkata, 9A,Ho Chi Minh Sarani Kankaria Estates,Park Street area

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TiE Kolkata Expert Speak on :

"To understand how a Strategic Branding Program can enhance the valuation of your business..With Tales, Tools and Inspirations to achieve that --> Mr. Shivaji Dasgupta, Founder, INEXGRO Brand Advisory & Mr. Nand Kishore Kothari, Proprietor, Saakshi Jewellery"

The key take-outs of the session will be the following -

It is necessary to invest in a modern integrated branding program in order to build a successful and profitable business. This is not an issue connected merely to Marketing or Communications but is fundamental to the value we create and the valuation we seek. 

We must build a Brand Culture in the company, starting from philosophy to operating processes to training & development and the development of the core customer experience, be it product or service. The INEXGRO model is a simple and successful way to do exactly that, which can be implemented by the entire rank and file. Starting from devising the Brand Integrity, identifying the points of Expression and for each, developing a specific measurable dimension, in this case Growth.

In a hyper-competitive world, your brand can become an unique and sustainable point of value, truly difficult to replicate if done with imagination and sincerity.

Which is why an Integrated Branding Program is an integral part of the business throughout its operating journey, an adhesive as well as a springboard at the same time.

Speaker Profile : 

Shivaji Dasgupta is the founder of INEXGRO Brand Advisory, in the business of Consulting, Training and Writing. He is the creator of Brandstand, the premier blog of branding, hosted every Monday by  and has already published more than 50 original pieces of thinking. A regular contributor to Times of India in the NCR, he is a leading opinion-leader in the world of Bbrands with his first book on a proprietary module scheduled to be published in 2018. Shivaji's business clientele includes the finest names of industry and he has also successfully conducted international branding projects.

Till January 2017, he was the Executive Vice President and Head of Contract Advertising, Delhi and previously enjoyed successful careers with Rediffusion and JWT in Mumbai and Calcutta. Passionate equally about History and Culture, as experiences and for writing, Shivaji is currently a resident of Gurgaon married to Anushua, a homemaker, and blessed with a son, Adhiraaj. An alumnus of St. Xavier's School and College in Calcutta, he is a post-graduate from MICA Ahmedabad.

Nand Kishore Kothari : In the year 2002, I started my 1st store by the name of Saakshi with a seed capital. Since then have been gradually expending and at present have 6 stores in Kolkata and 12 franchisee stores PAN India in Tier 1 and Tier 2 cities. Today we are one of the leading brands in Silver & Fashion Jewellery.

  1. ​ICCR Kolkata,
    9A,Ho Chi Minh Sarani Kankaria Estates,Park Street area,
    Kolkata, West Bengal, India


Organiser : TiE Kolkata

TiE Kolkata

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