It is easy to spend on marketing and buy growth when you have big funding. But how do you grow when you are bootstrapped? How do you create traction to attract growth capital? This is where growth hacking comes in. Growth hacking DOES NOT EQUAL Marketing; it is about cross-functional decisions, highly focused on only one metric (which is usually number of users or revenue), and usually highly frugal and unconventional. A hacker is more concerned with achieving an objective than following a prescribed process.
How do you hack your way to growth on a budget? Hear from a panel for founders each of whom has successfully built a growing, profitable multi-crore business with little or no capital. They are all in different segments (B2B and B2C, SaaS to platform-based services). They have all pivoted and survived till they hit upon a formula that works. While executing upon that formula, whey all continue to question and look for the new formula which will take them to the next level. They will share their experiences, learnings and practical tips in this interactive session.