TiE Institute - Module 2

Sep 15, 2021
09:00 AM - 11:00 AM (America/Los_Angeles)

SOLD OUT

This event has ended. Please contact organizer for more details.

Overview

TiE Entrepreneur Institute is a program by TiE Seattle to help aspiring and early stage entrepreneurs understand the fundamentals of building and launching a startup from successful entrepreneurs, seasoned executives and domain experts in interactive sessions. TiE Seattle has gathered a group of successful entrepreneurs and subject matter experts to conduct a series of webinars to help them successfully build and launch a startup. The TiE Entrepreneur Institute Module 1 covered a wide range of topics from company formation to fund raising. In Module 2, we will discuss how to scale your startup. Topics covered in Module 2 include IP Strategy, Developing a GotoMarket Strategy, Building a Sales Organization, PR Strategy and how to build a robust company culture.

This Module will run through all Wednesday, September 1st - 29th 9:00 am -10:30 am PDT/ 12:00 pm EST/9.30 pm IST

*Virtual Sessions - Zoom link will be provided prior to the session.

We want to thank our gold sponsors Leber IP Law, Miller Nash Graham & Dunn, Talent Reach, Washington State Department of Commerce and Wilson Sonsini for their generous support to the program.

Additional Benefits for TiE Members

TiE Members (and participants who sign up for membership) get additional benefits:

  • 50% discount on the program price
  • Exclusive access to the TiE network
  • One-on-one mentorship from experienced entrepreneurs and industry executives
  • Certification
  • First 75 registrations will receive a copy of Startup to Exit a book by Shirish Nadkarni. This book is limited to US residents only.
  • Bonus - All Attendees will have the opportunity to attend an exclusive conversation with the author Shirish Nadkarni.

Schedule

Sep 1, 2021

09:00 AM

IP Strategy

Zoom
“Protecting computer-related innovation for early-stage technology startups” Protecting intellectual property from computer-related innovation requires a multi-pronged “early stage” strategy. Patenting software-related invention and designs is particularly challenging. Join us for an update on software patenting, GUI interface patenting, and computer-related patenting in general, the process, the costs, timelines, and additional measures to protect your startup technology IP in this area.

Dave Robertson, Leber IP

Sep 8, 2021

09:00 AM

GotoMarket Strategy

Zoom
Learn what it takes to build a robust GotoMarket strategy. Understand what it takes to build out customer personas. Develop a strong positioning and messaging strategy for your product. Understand where your customers congregate and learn how to target them with the right messages.

Liz Pearce, Fresh Chalk

Sanjay Puri , Avalara

Sep 15, 2021

09:00 AM

Sales strategy

Zoom
Building a Sales Organization Learn what it takes to develop a strong sales strategy and organization. Understand how to tier your business to sell to different classes of customers. Align your sales strategy to efficiently sell to small, medium and large customers. Understand what it takes to generate leads that your sales force can pursue. Be smart about what kinds of salespeople you need to hire at the early stages of your company and how to set up a proper commission structure to motivate them.

Dharmesh Singh, Fullcast.io

Sep 22, 2021

09:00 AM

Building an effective PR strategy

Zoom
Learn how to develop a compelling PR strategy for your startup that will attract the attention of the press. Understand how to select a PR firm that is appropriate for your startup and sector. Learn the mechanics of a PR launch for a new product or startup. This session will also include a fireside chat with a veteran technology journalist who will discuss what kind of news stories capture their attention.

Belinda Young, BYPR

Taylor Soper, Geekwire

Sep 29, 2021

09:00 AM

Recruiting high performance teams and building a robust company culture

Zoom
Understand how to recruit a strong team for your startup. Understand how to select a recruiting team that can help you in building out your team. Learn how to build a high performance company culture from a veteran entrepreneur. Understand how to create a value system for your startup that will guide employee behavior and actions.

Andrew Wright, Wright Ventures & Founders

Eric Crawford, Talent Reach

SPEAKERS

Dave Robertson, Leber IP

Dave Robertson, Leber IP

Shareholder/Patent Attorney...

Dave is a Shareholder/Patent Attorney of Leber IP Law and a 20-year veteran of intellectual property in the electrical and software patenting. Dave advises clients around the world to execute st...

Liz Pearce, Fresh Chalk

Liz Pearce, Fresh Chalk

Co-founder & CEO, Fresh Chalk

Liz Pearce is the co-founder and CEO of Fresh Chalk, site for sharing recommendations for local businesses and professionals with friends. Prior to Fresh Chalk, Liz was CEO of LiquidPlanner, a p...

Sanjay Puri , Avalara

Sanjay Puri , Avalara

VP Product Marketing

Sanjay is a technology marketer, entrepreneur and investor. He has worked with innovative startups and mid-sized growth companies, as well as ...

Dharmesh Singh, Fullcast.io

Dharmesh Singh, Fullcast.io

CEO and Co-Founder

Dharmesh is leading Fullcast.io, a service dedicated to transforming sales operations to growth operations by automating planning, process, and operations of running sales. Prior to fullcast,io ...

Belinda Young, BYPR

Belinda Young, BYPR

Founder

Belinda Young Founder and President BYPR Belinda Young is an award-winning public relations professional with over 25 years of corporate and agency experience in the consum...

Andrew Wright, Wright Ventures & Founders

Andrew Wright, Wright Ventures & Founders

Managing Director , Wright ...

Andrew is an experienced entrepreneur and angel investor. Andrew graduated in mechanical engineering from Queens University in Ontario Canada and spent his early career as a software develope...

Eric Crawford, Talent Reach

Eric Crawford, Talent Reach

Co-Founder | Managing Partn...

Eric brings his proven skills of sourcing and placing specialized technology and sales candidates in top-tier companies on the west coast to his latest role as managing partner of TalentReach. E...

Taylor Soper,  Geekwire

Taylor Soper, Geekwire

Managing Editor

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technolo...

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