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TiE Expert Speak : The Art of Growing Businesses with Ms. Sangeeta Talwar, Author, The 2-Minute Revolution

Aug 4, 2018
10:30 AM - 01:00 PM
ICCR Kolkata, 9A,Ho Chi Minh Sarani Kankaria Estates,Park Street area
Kolkata,India

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Fireside chat with Ms. Sangeeta Talwar, Author, The 2-Minute Revolution : "The Art of Growing Businesses"

Moderated by Shivaji Dasgupta, Founder, INEXGRO Brand Advisory

Profile of Ms. Sangeeta Talwar : In a career spanning over 30 years Mrs Talwar has worked across large businesses of European, American and Indian corporations.She largely worked with the private sector in India & in Switzerland as well as spearheaded the implementation of a national level, Social sector- World Bank funded project in Rural India. She has multi-functional exposure across the disciplines of Marketing, Sales, Human Resources and General Management.

During her early years with Nestle India, she helped to craft, create, launch and establish what became a marketing legend in its time – Maggi Noodles. She was perhaps the first lady in the Fast moving Consumer Goods(FMCG) industry in India. 

After Nestle, she joined Mattel India as CEO and Managing Director and recrafted the business model for India to direction it towards profitability.

Subsequently she moved to Tata Tea as Executive Director and was appointed as President-South Asia for the Tata Global Beverages Group, the consolidated entity. During her time Tata Tea became the largest Tea brand in India by value and volume. She also led the launch of the first social marketing campaign in India,the “Jaago Re” campaign, which won international acclaim and several awards. She was appointed to the Tetley management Board and the International Innovation Group. She also mentored 2 Tata companies through their Business Excellence journey. During her time in TGB she set up 2 new business verticals for the company and put in place a new patented technology.

She has served on several Boards Tata Global beverages, Eight O’clock Coffee (USA), Oriental Hotels (company managing the Taj hotels), Mother Dairy Fruit & Vegetable Pvt. Ltd and IIM Kolkata.

A few distinctions along the way :

  • Business Today 30 Most Powerful Women in Indian Business
  • India Today Woman in the Corporate World
  • Women Super Achievers Award for Outstanding Contribution to Social Marketing

Profile of Mr. Shivaji Dasgupta : He is the founder of INEXGRO Brand Advisory, in the business of Consulting, Training and Writing. He is the creator of Brandstand, the premier blog of branding, hosted every Monday by bestmediainfo.com  and has already published more than 50 original pieces of thinking. A regular contributor to Times of India in the NCR, he is a leading opinion-leader in the world of Bbrands with his first book on a proprietary module scheduled to be published in 2018. Shivaji's business clientele includes the finest names of industry and he has also successfully conducted international branding projects.

Till January 2017, he was the Executive Vice President and Head of Contract Advertising, Delhi and previously enjoyed successful careers with Rediffusion and JWT in Mumbai and Calcutta. Passionate equally about History and Culture, as experiences and for writing, Shivaji is currently a resident of Gurgaon married to Anushua, a homemaker, and blessed with a son, Adhiraaj. An alumnus of St. Xavier's School and College in Calcutta, he is a post-graduate from MICA Ahmedabad.




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TiE Expert Speak : The Art of Growing Businesses with Ms. Sangeeta Talwar, Author, The 2-Minute Revolution

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