TiE Kolkata Expert Speak on :

"Eight Common Misconceptions about Marketing, and Why they Matter to Entrepreneurs" 

By 

Mr. Chandradeep Mitra, Founder CEO, PipalMajik 

Advisor & Mentor,IIM Calcutta Innovation Park

Takeaways: 

1.Traditional perspectives & practices of Marketing are limiting, and not being up-to-date can be dangerous! 

2. There are many misconceptions about Marketing which affect all businesses, especially entrepreneurs. Knowing & removing them is critical to business success. 

3. Most entrepreneurs tend to neglect Marketing This, along with their misconceptions, can be barriers to growth.