RetailTech: Exciting times to leverage Data & AI Intelligence
With customers interacting with organizations on digital mediums for browsing, comparing, buying, and paying for products, digital-native businesses in the retail space have access to a significant amount of continuously increasing data points that tell them how much resonance their UX, products, and campaigns are generating with target customer profiles. It is becoming essential for such businesses to ingest and analyze the data to come up with actionable insights available to different teams in different formats in a very short amount of time.