Dear Member,

We invite you for a partner session with Nasscom on Sales & Marketing. The speakers for the session are - 

1.  Aman Dhal, - Head of Corporate Communications, Policy Bazaar
2.  Saurabh Pandit - Head Partnerships and Alliances, Adobe

The session will cover:

• The addressable customer: powered by digital - do we really know the customer (his persona? )
• Technodiversity (mobile too and not mobile first..sense before read)
• Ad is bad ? (addressing the hollow middle, reverse bell curve marketing with digital )
• Two minds of digital marketing: machines are for answers humans are for questions!
• Invisible threats ( botnets eating ad budgets of bots whats next?)