Neuromarketing pioneer and bestselling author Roger Dooley will show practical, science-based ways to change customer behavior and gain a competitive advantage. He will offer insights from his books Brainfluence and Friction, and show real examples of how entrepreneurs have used these ideas to surpass larger, better-financed competitors. A serial entrepreneur himself, Roger will expose “the surprising factors that drive not only customer acquisition but unshakeable customer loyalty."

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column on Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

This webinar will be moderated by TiE Austin's charter member Will Simpson. Will is a Founder and CEO of Ten Eleven Twelve. His forte is in companies and executive teams that are at a point of change and need a coach to take them out of their comfort zone and move the change forward.