The Big Debate - Are D2C brands a long-term threat to tr...
May 31, 2022
06:00 PM - 07:00 PM (Asia/Kolkata)
Zoom Webinar, Online
New Delhi,India

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Is the threat of direct-to-consumer disruption seriously overblown? Or with the predictions of the traditional FMCG sector’s demise, people are underestimating the resilience and capability of the established FMCG giants?

The current cause célèbre for marketers is the threat posed by new direct-to-consumer (DTC) startup brands that aim to wrestle customers away from traditional companies. They’re using direct channels to win and then retain customers from the traditional 20th-century behemoths.  On the other hand that old guard built their businesses from a tried and tested low-involvement buying model, in which huge ad spend drove share of mind while significant sales force investments delivered equally massive share of shelf. With the brands built and the budgets brimming with cash, anyone then trying to muscle in the action was outspent and sent packing.

Who is going to be a winner? Who is going to be a threat? Or are both going to stay and create a niche for themselves. Join us for the 3rd Edition of ‘The Big Debate’. Hear a strong and counter viewpoint on - Are D2C brands a long-term threat to traditional FMCG companies? 


Kannan Sitaram, Partner, Fireside Ventures.

Kannan has spent over 3 decades running diverse FMCG businesses including personal care, food and beverage, health care, and home care.

He has held senior leadership positions including National Sales Head and Marketing Head at Hindustan Lever, VP Corporate Strategy at Unilever, Chief Operating Officer at Dabur, CEO of Innovative Foods and Operating Partner, India Equity Partners. He presently represents Fireside on the boards of several companies in the portfolio including MamaEarth, YogaBar, Kapiva, Magic Crate, and AnkaSummor, Smytten,Traya, Wellbeing.

Vikram Bawa is Board Member, Rritual Superfoods. A senior global marketing leader with extensive record of delivering results with first-hand experience in both mature and emerging markets. Have lived and worked across North America, Asia and Europe in global roles with Top-Tier FMCG (Nestle/ Wrigleys/ McCain Foods), Electronics and Advertising companies. Have a strong proven ability to lead multifunctional teams within diverse organizations across several categories (Health & Beauty, Food & Consumer Electronics); developing and motivating top talent to deliver high performance results. Ability to develop long term business strategy and execute with excellence.

Program Logistics:

Date: 31st May, 2022

Time: 6:00 pm - 7:00 pm IST

Venue: Online


Participation is free to all, but prior registration is mandatory.

  1. ​Zoom Webinar,
    New Delhi, Delhi, India

Organiser : TiE Delhi-NCR

TiE Delhi-NCR

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The Big Debate - Are D2C brands a long-term threat to traditional FMCG companies?

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