Storytelling appeals to the human side of work.

Basically, it means telling stories instead of just listing facts. Good stories engage better. They also stick longer in your audience's mind.

Through this sales workshop the speaker will use his extensive experience to highlight the role that storytelling plays in positioning your offer and how to make memorable for your customers.

It will establish that storytelling is the basis of any successful sales cycle, across industries and market segments.

The session will start with a presentation followed by an open floor discussion where attendees will have the opportunity to discuss their experiences or address questions.