Building a startup is an incredibly complex process. 90% of startup founders fail on the journey but those who win follow some best practices. A new startup founder finds it difficult to learn those best practices. Currently, no comprehensive framework exists for learning these best practices. 'Startup Canvas' is a startup management tool which has been created to make it easy to understand various startup best practices and how they relate to each other.

'Startup Canvas' is a visual management tool that can be used to understand the best practices to follow during the complete startup lifecycle. It also divides the best practices into 3 focus areas: Product, People, and Purchasing Power. 'Startup Canvas' enables a budding startup entrepreneur to learn about the process of creating a winning startup.

Mr. Saurabh Jain, Vice President, Paytm has created this tool after studying more than 180 books, working in Paytm and running multiple startups before that.