With a 1.3 Bn population, healthcare in India is expected to be a $372 Bn industry by 2022. This opens a largely untapped opportunity for healthtech startups. Partnering with healthcare enterprises can be invaluable for the startups. But while the enterprise sales process is challenging regardless of industry, these challenges are all the more difficult when it comes to healthcare, as the stakes are higher. Long sales cycles, multiple decision makers and complex deployment processes are only some of the challenges.

Join this session with Shashi Bhushan, TiE Charter Member and Founder & CEO of HealthMacro Technologies to learn from his experience, as he shares his insights and tips on selling software products to healthcare enterprises.

Key Takeaways:

• The lifecycle of selling to Enterprises
• Tips to create differentiators
• Handling negotiations
• Strategies to create mindshare