“Social Selling” is more than a buzzword and has been proven to increase company revenue by at least 16% (Aberdeen Group – Impact of Social Selling).

• What is social selling and how does it work?
• Are companies using it in the MENA region?
• If they are, how do they do it?
• Is it an area that proves worthy of further investment?
• Do influencers play a role in social selling or its better to train the company’s sales force in social selling?

These are some of the questions that we will look to answer on our panel.