Product Management is a complex and essential practice traversing multiple cross-functional areas within the company. While it is a well known practice in various well established product companies, most Product Management aspects are still adhoc within a startup, largely decided by the founders and the leadership teams, some based on gut, others based on fact-check with very few data points. 

Startups are challenged to find the product-market fit early on and there is small room for errors. Hence, a thorough but low-touch Product Management toolkit and framework would be extremely essential for startups. 

For IoT companies, it becomes much more complex with both hardware and software, where product management essentials have been very different. Another aspect is the customization you have to do for customers - where do you draw the line? How would you build the product and handle the customization, so that it can be provided easily to other customers with minimal efforts?

Join Hans-Bernd Kittlaus and Haragopal Mangipudi, the pioneers of International Software Product Management Association (ISPMA), for an engaging discussion on the above. They will also be sharing the Low-Touch Product Management Toolkit/Framework that would be applicable to most of the startups in our IoTForum community. 

We will be joined by 2 of our Founders from IoTForum - Deva and Ganesh, to ask Hara and Hans the hard questions, relevant cases etc. 

Speakers: 

• Hans-Bernd Kittlaus - Chairman, ISPMA; Founder, Innotivum Consulting 
• HaraGopal Mangipudi - Former Global Head, Finacle, Infosys; Adjunct Faculty, IIM Bangalore

Moderator: Somshubhro Pal Choudhury - Partner, Bharat Innovation Fund

Joined by: 

• Deva P. Seetharam - System Researcher & Startup Advisor; previously CEO & Co-founder of Dataglen
• Ganesh Shankar - Founder & CEO, FluxGen Technologies