TiE SoCal Presents Knowledge Series about Pricing Insights from Theory. Ready for Practice.
Keys to optimum pricing for entrepreneurs !!


Profits are the lifeline of any business; and pricing is the easiest lever to pull. An effective pricing strategy dictates the profitability of brands and the future of companies. Dr. Chiranjeev Kohli, Ph.D. the award-winning Professor of Marketing, College of Business and Economics of Cal State Fullerton, and a recognized thought leader on the subject of Marketing, Branding and Pricing, will be discussing the importance of pricing and how to peel insights and develop a pricing strategy for your product or service. This highly interactive talk is one to be experienced.

Moderated by: Ravindra (Ravi) Kondagunta, TiE SoCal, Speaker Chair & Charter Member. CEO, Traction Labs.

Speaker: Dr. Chiranjeev Kohli, Ph.D. Professor of Marketing & Keynote Speaker.