Young companies are usually characterized by innovation – be it a fundamental novelty, a clever idea that no one else has come to, or the adaptation of a business model that is not yet known or widespread. However, the smartest innovation, the best business model or the most courageous vision are of no use if the target group does not know about it.

Focusing on PR at an early stage of your entrepreneurial career gives you the opportunity to establish yourself as a thought leader for the new product type or service. 

Join this workshop to take a deep dive into how you can kick off your PR efforts and how active media relations can help startups get in touch with potential customers, investors and other stakeholders.

Speaker: Peter Yorke, CEO & Co-Founder - Yorke Communications Private Limited

Key Discussion Points:

• fundamentals of PR core tasks, delimitation to marketing
• approaching target groups
• finding press angles
• identifying the right target media
• formulating core messages
• image material (what is good image material, what should be considered)
• the first editorial plan
• the first press release
• elevator pitch for media and dealing with journalists