2022 TiE Institute - Module 2

Jun 15, 2022
08:30 AM - 10:00 AM (America/Los_Angeles)

SOLD OUT

This event has ended. Please contact organizer for more details.

Overview

TiE Entrepreneur Institute is a program by TiE Seattle to help aspiring and early-stage entrepreneurs understand the fundamentals of building and launching a startup from successful entrepreneurs, seasoned executives and domain experts in interactive sessions. TiE Seattle has gathered a group of successful entrepreneurs and subject matter experts to conduct a series of webinars to help them successfully build and launch a startup. The TiE Entrepreneur Institute Module 1 covered a wide range of topics from company formation to fundraising. In Module 2, we will discuss how to scale your startup. Topics covered in Module 2 include IP Strategy, Developing a GotoMarket Strategy, Building a Sales Organization, PR Strategy and how to build a robust company culture.

Additional Benefits for TiE Members

TiE Members (and participants who sign up for membership) get additional benefits:

  • 50% discount on the program price
  • Exclusive access to the TiE network
  • One-on-one mentorship from experienced entrepreneurs and industry executives
  • Combo Price available for TiE Institute - cick here Module 1 & 2

Schedule

Jun 8, 2022

08:45 AM

IP Strategy

“Protecting computer-related innovation for early-stage technology startups” Protecting intellectual property from computer-related innovation requires a multi-pronged “early stage” strategy. Patenting software-related inventions and designs is particularly challenging. Join us for an update on software patenting, GUI interface patenting, and computer-related patenting in general, the process, the costs, timelines, and additional measures to protect your startup technology IP in this area.

Julie Reed

Jun 15, 2022

08:30 AM

Go to Market (GTM) Strategy

Learn what it takes to build a robust GotoMarket strategy. Understand what it takes to build out customer personas. Develop a strong positioning and messaging strategy for your product. Understand where your customers congregate and learn how to target them with the right messages.

Sanjay Puri , Avalara

Sneha Lundia Agrawal

Jun 22, 2022

08:30 AM

Building an effective PR strategy

Learn how to develop a compelling PR strategy for your startup that will attract the attention of the press. Understand how to select a PR firm that is appropriate for your startup and sector. Learn the mechanics of a PR launch for a new product or startup. This session will also include a fireside chat with a veteran technology journalist who will discuss what kind of news stories capture their attention.

Belinda Young, BYPR

Taylor Soper, Geekwire

Jun 29, 2022

08:30 AM

Sales strategy

Learn what it takes to develop a strong sales strategy and organization. Understand how to tier your business to sell to different classes of customers. Align your sales strategy to efficiently sell to small, medium and large customers. Understand what it takes to generate leads that your sales force can pursue. Be smart about what kinds of salespeople you need to hire at the early stages of your company and how to set up a proper commission structure to motivate them.

Dharmesh Singh, Fullcast.io

Jul 6, 2022

08:30 AM

Building a robust company culture

Understand how to recruit a strong team for your startup. Understand how to select a recruiting team that can help you in building out your team. Learn how to build a high-performance company culture from a veteran entrepreneur. Understand how to create a value system for your startup that will guide employee behavior and actions.

Andrew Wright, Wright Ventures & Founders

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