Popular culture and businesses are obsessed with Millennials & Generation Z. They’re called entitled, narcissistic, “the Me Generation,” and more. But, the two generations also represent the largest population sector in the country as a force for change in our society and they’re already taking hold. Come learn about common misperceptions about the two youngest generations in the U.S. and what’s really going on under the hood. We’ll unlock key secrets about their economic habits, world views, and consumer preferences.

Key Takeaways:

1. Economic anxiety is a key driver of younger generation’s habits & preferences for living, working, and consuming.
2. Millennials & Generation Z have a different core worldview from older generations that is fueled by technology.
3. Leaders must adapt their styles and find creative ways to bridge generational differences in the workplace and in society in order to be successful.

Presenters:

Morgan Smith, Director of Strategy and Collaboration, Longmont Economic Development Partnership

Morgan Smith is a strategist, national speaker, and data analyst. He is graduate from the University of Denver, where he obtained a BA in Economics and BA in Public Policy. He was the Student Body President and the founder of the state’s largest student-run think tank that engages young people at a local level, Roosevelt @ DU. He’s a Boettcher Scholar and an Eagle Scout. Morgan also serves as an executive delegate of the Youth Congress for Sustainable Americas, an international network of young change-makers who lead local transformative action for sustainability across the Americas. He is always on the hunt for a good cup of coffee, remote camping locations, and a great non-fiction read.

Robert Smith, CEO, Axcelerate

Robert is a leader who brings over 30 years of cross-industry experience in transformational marketing and is a serial entrepreneur. Robert has achieved record successes in more than 200 major industries, from as diverse as Micro Mechanical-electronics, Healthcare and Insurance to investment banking, and shipping logistics, creating extraordinary disruptive marketing approaches and is positioned as one of America's Top Marketers & Growth Experts.