Palvi Mehta is the CFO and Operating Partner for PSL and leads finance and operations.  She loves partnering with entrepreneurs to help bring their dreams to reality.

Prior to PSL, Palvi was the CFO at ExtraHop Networks. A veteran of the tech startup community, Palvi has also been the CFO of NewPath Networks, and RadioFrame Networks.  During her career, she has raised hundreds of millions of dollars across both the equity and debt markets and has successfully completed multiple exits. She began her career as a CPA and an auditor at Ernst & Young.

Palvi is a strong supporter of women in tech and is passionate about providing the opportunity for CS education to women and underrepresented minorities.  She serves as a board member of Code.org.  She also is on the board of Aeluma, Inc.

Palvi graduated Summa Cum Laude from the University of California, Berkeley with a degree in business, with an emphasis in finance and accounting.

Aviel Ginzburg is a General Partner at Founders' Co-op and former Managing Director of the Alexa Accelerator, powered by Techstars, which was backed by Amazon's Alexa Fund. In 2010 Aviel co-founded Simply Measured, one of Founders' Co-op's first investments and was later backed by Bessemer Venture Partners, Trinity Ventures, and MHS capital. When Simply Measured sold to Sprout Social at the end of 2017, Aviel transitioned from his role as Venture Partner into a full time General Partner. Aviel got his start as one of the first software engineers at Appature (acquired by IMS Health), which was also backed by Founders' Co-op in 2009. Though a new addition to the partnership, Aviel knows the Founders' Co-op ecosystem well, and has played every role from portfolio founder, to company employee, to partner over a 10 year period. Aviel holds a BS from Vanderbilt University.

William (Bill) Bryant has had early and instrumental involvement in >25 leading enterprise, consumer software and Internet companies, serving as founder, senior exec, investor & BOD member.  These companies have collectively reached >$15B in value.  Bill is currently a GP w/ Threshold Ventures (fka DFJ), serving on the BODs of Remitly, Yellowbrick, Xealth and Pro.com.  Past DFJ investments include Ping Identity, Z2Live, Chef, Varolii, Azuqua, Reflect.  He is a past advisor to Socrata, Winshuttle, Liquid Planner, Limeade.Other Investments: Swype, Banzai, Observa, Contour, Vizify, Thumb, Cascadia Capital, mInfo, SensorsinMotion, ACL, Bonanza, Banyan Branch, Clipboard.Previously, Bill was Partner w/ Atlas Ventures, where he originated its investment in Isilon Systems.  Prior to Atlas, Bill co-founded Qpass (acquired by Amdocs), serving as CEO & later Chmn.  In the mid 90s, he co-founded Netbot, acquired by Excite (1st comparison shopping agent, Jango; 1st metasearch engine, MetaCrawler), serving as President.  

In early 90s, he was founding VP of WW Sales & Mktg at Visio (Microsoft).  Bill was an early investor/BOD member in 15 cos that were acquired or went public: Swype (Nuance), Mpire (comScore), Loudeye (Nokia), AEI Music (Liberty Media), Shelfari (Amazon), Delve (Limelight), Jabber (Cisco), Viafone (Extended Systems), Teamplate (Captaris), Exstatic Software (Xchange Applications), Throw (Excite), Singing Fish (Thomson/AOL), NearMe (HandsOn Mobile), WebRelevance (Medio), Shelfari (Amazon).  In addition, Bill consulted extensively with Microsoft, Real Networks, Getty Images & Corbis.  Early in his career, he held VP Mktg/GM roles for Micrografx, Software Publishing & Traveling Software.  Other recent BODs: Intrinsyc.

Senior sales, marketing & biz dev roles at four leading software companies (Visio, Micrografx, Software Publishing, Traveling SW).  Consultant to Microsoft, Getty Images and Real Networks.  Experienced BOD member, mentor capitalist and advisor.Married 35 years to a civic and community activist who is deeply involved in a half dozen non profits.  Four children.  Have traveled to over 65 countries toward my goal of 100.  Blackbelt in TaeKwonDo and a former high level soccer referee and coach.