A Go-to-Market (GTM) strategy is an essential process for a startup to sharpen their market focus and generate traction quickly. This workshop covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation and growth hacking tips. We will adopt a structured approach to creating a step-by-step GTM plan using structured processes and an intuitive understanding of how your customers buy.

The workshop is designed for startups and entrepreneurs with insights and concepts that can be easily learnt and effectively applied.

Speaker: Vinod Harith (Founder and CMO, CMO Axis)

Agenda

Takeaways:

• How to create an effective GTM plan
• What are the essential steps in creating a GTM
• How to identify a target segment/beachhead and attract this segment
• How to design a customer persona and buyer journey for a target segment
• How to create a promotional and content plan that attracts the target segment
• What metrics to consider to measure success