After 6 years in Singapore’s public & private sectors, today Prantik is the Managing Partner at Happy Marketer, one of the leading digital marketing consulting firms in Southeast Asia. Looking after the business development in the region for the company, he grew and scaled the agency such that it led to an acquisition process by Dentsu Aegis Network and Merkle. Prantik is also the Charter member of TiE Singapore.   

As one of the key partners in the firm, he led several award-winning campaigns with long term clients like Coffee Bean & Tea Leaf, Space Matrix and SMRT and headed large scale digital transformation consulting engagements with the Boston Consulting Group and JG Summit. He also led the pitch process of winning several new accounts including INSEAD, Standard Chartered, NTUC Income, PropertyGuru, Grohe, Grab among others.    

Recently, a month ago, he joined INSEAD, the world-leading business school as a mentor who advises early-stage start-ups on Digital Marketing and helps them to scale up and monetize.    

He is also a respected and well-established thought leader whose daily insights into our industry’s transformation reaches thousands of marketers.    

In the past year alone, he has written for and has been quoted by publications such as CNN, Economic Times, The Business Times, Mumbrella Asia, Campaign Asia, Branding in Asia, The Drum and Marketing Interactive.   

 Prantik has delivered keynotes and interviews organized by HubSpot, NTUC Learning Hub, PSB Academy, PSD Singapore, L’Oreal Paris, MONEY FM 89.3, Twitter Singapore, CNN Indonesia, Mumbrella Asia 360, Impact Hub, Indian School of Business, SimpliFlying, Circus Webinar Session, Digital Accelerator Program and is a contributor to the best-selling book “Why You Should Fail”. He uses his talks at events across industries and geographies to advocate for gender diversity, religious harmony, entrepreneurial spirit, and regional progress.   

 Besides sharing his knowledge with fellow industry mates, he has also imparted his entrepreneurial and digital marketing experiences with students from NUS, SMU, SIM, and SP Jain School of Global Management to groom the next batch of marketers.