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Over recent decades, it has become crucial to develop and refine skills which allow us to understand and act on rapid changes in our environment and behavior. The world has become increasingly interconnected and complex, and design thinking offers a means to grapple with all this change in a more human-centric manner.
Design thinking offers us a means to think outside the box and also dig that bit deeper into problem solving. It helps designers carry out the right kind of research, create prototypes and test out products and services to uncover new ways to meet users’ needs.
The design thinking process has become increasingly popular over the last few decades because it was key to the success of many high-profile, global organizations—companies such as Google, Apple and Airbnb have wielded it to notable effect, for example.
Don't miss this session with Shivakumar Viswanathan, Director and CCO, Zamstars , as he shares his insights and tips on the definitive way to apply Design Thinking to products and services.
Topics covered
The User Story: How well do you know them?
The Problem: Identifying pain points
Solution-ing as a people-centric process
B2B: Business as a collective of people
Design Thinking Clinic: Product Analysis
What will you learn?
The definitive way to apply Design Thinking to products and services
TiE Bangalore
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