SPECIAL EVENT

Wednesday, July 24^th, 2019, 6:00 – 9:00PM
Palace of Asia, Kingston, New Jersey - 08807

Topic: THE DIGITAL TSUNAMI:  HOW TO NAVIGATE IT!

Presentation by Dilip Keshu, CEO BORN Group and Udayan Bose, Founder & CEO, NetElixir

HOW HAS DIGITAL DISRUPTED THE DYNAMIC OF THE MARKETPLACE?
Come learn from two highly respected entrepreneurial professionals who are at the cutting edge of this exciting new world. We invite you to join us for this exciting and engaging evening which also covers changes in marketing and brand building that are part of the transformation (“Digital Tsunami”) that is underway.  Understand how today’s digital native leaders (Amazon, Google, Apple) operate differently from yesterday’s leaders such as GE.

Is your business structured to thrive in the midst of change and uncertainty? 
The Speakers will also provide insights into execution to thrive in this digital economy including examples covering use of gaming, mobile, social media with potential applications to your business.  A unique opportunity to learn from two leaders in the field -- check out the bios below; you will be impressed! 

Speakers:

·       Dilip Keshu, CEO, BORN Group

·       Udayan Bose, Founder & CEO, NetElixir

Agenda:

·       6:00-7:00pm: Cocktails & Hors d’oeuvres

·       7:00-8:00pm: Presentation and Q&A

·       8:00-9:00pm: Dinner

You won't want to miss this very interesting event!!

Speaker’s Profiles

Dilip Keshu: CEO, BORN Group

Dilip Keshu is an entrepreneur who runs an award winning, well recognized and admired marketing agency called BORN GROUP which operates out of the NA, EU and Asia. It is also the largest independently held agency in the world in its genre.

BORN is now widely recognized as a leader in creating and delivering transformative brand experiences. The company’s present and past clients include Purina, Starbucks, Lindt, Tata Cliq, Tetley Tea, Lorna Jane, Razer, Makino, DKNY, Red Bull, Fossil (Skagen), Jo-Ann Stores, Modell, Cartier, Ferragamo, Bulgari, Alex & Ani, Lennox, St. Ives, Harley Davidson among others.

Prior to BORN he was a member of the Management Board of Xchanging plc, a FTSE-listed company, specializing in business processing and outcome based outsourcing services. He also served as Managing Director and Vice President, Baan Asia Pacific where he ran a successful P&L operation covering the Far East and south Asia. Prior to Baan, he ran the Asian operations of Cincom Systems where he won several awards (Gold Circle, Quixote Club Award which is reserved for the firm’s top performers) and was given the firm’s top 'AAA' rating for performance. 

He is the author of three books, The Race, Land of the Free, Home of the Brave and The Nine Dots, a book for young professionals and entrepreneurs. His hobbies are reading, trekking, cycling and chess. Dilip and his family live in Princeton NJ. Prior to this he has worked and lived in Bangalore, Singapore, London and Saratoga. 

He is a graduate in aircraft production from IIT M with a specialization in robotics. In 2018 he won IIT’s Alumni Association’s Best Entrepreneur award.

Udayan Bose: Founder & CEO, NetElixir

Udayan Bose, Founder & CEO of NetElixir, started the company with a vision to help retail businesses succeed online. Since 2004, he has been committed to helping digital marketers attract, acquire, and engage with their customers more effectively. 

Udayan identified a missing piece to the puzzle - the how. By providing retail brands worldwide with a fanatically analytical approach to customer acquisition, NetElixir was able to deliver predictable and profitable performance marketing. 

Nearly 15 years later, NetElixir has become the defacto search marketing experts in the retail space. Udayan has created powerful relationships with partners like UPS, Google, and Bing over the years. With Udayan’s vision and persistence, NetElixir has connected over 400+ retail clients to their customers around the world. 

Prior to NetElixir, Udayan was the Director of Business Development at PartyGaming. He built a new business unit from scratch, PartyBingo, which went on to become a major revenue generator for the company. 

Udayan regularly lectures MBA classes at the Samuel Curtis Johnson Graduate School of Management at Cornell University, Zicklin School of Business at Baruch College, and the Indian School of Business in Hyderabad, India. His work has been featured in many of the most prominent online journals, including The New York Times, Forbes, AdWeek, Search Engine Land, Internet Retailer, eMarketer, Media Post, and Marketing Land, among others. 

Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology (IIT) in Delhi, India and an M.B.A. from Mumbai University in India.