Takeaways:

1. Digital Marketing core early-stage startup engines - SEO, Content, Product Marketing, Social Media marketing
2. Inbound marketing - Why?
3. Digital Consumer behavior
4. Earned Media creation - Virality, PR, social shares
5. Lead Engagement & Nurturing
6. Digital Marketing for B2B

Speaker:

Vedanarayanan Vedantham
SME & Startup Business Head, Razorpay
LinkedIn

He has helped build, grow multiple digital products & brands across Health-Tech, Ed-Tech, and online travel. Possess a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development.

Consult with early-stage startups directly or through incubators on branding, digital marketing & help them evaluate product-market fitment.

He is also a visiting faculty member at various top b-schools in the country where he conducts programs on digital marketing, mobile marketing, influencer marketing, services marketing, product marketing.

Some of the schools where he has conducted programs -

IIM - Bangalore
IIM - Indore
IIM - Kashipur
SPJIMR, Mumbai
FLAME University, Pune
Institute of Product Leadership (IPL)
Digital Vidya

He have spoken at digital conferences worldwide on various topics, his most popular speaking engagements include - Arab eCommerce Summit (Dubai, May 2018), eTail Asia - March 2015 & 2016 (Singapore), Strategy Planning Innovation Summit - Dec 2014 (New York), Digital Marketing Innovation Summit - Sep 2014 (SFO), Asian Strategic Leadership Institute's Tourism Summit - July 2015, Kuala Lumpur, Scandinavian eBusinesss Summit - May 2015 (Gothenburg, Sweden)

He also happens to be a graduate from INSEAD Singapore’s CMO Academy, a member of India’s CMO Council Advisory Board, and a graduate from one of India’s top 5 b-schools - SPJIMR, Mumbai.