Design for Success: From Launch to Scale
Mar 14, 2018
05:00 PM - 08:00 PM
TiE Bangalore, Langford Gardens
Bengaluru,India View map →

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Design awareness and opportunities are picking up in India, as more and more startups and corporates have designers in their core team. Design is being understood as not just an afterthought or finishing touch, but a foundation for creating value and growth. 

Three panels at Design For Success will discuss the design future for Indian companies and provide practitioner insights. How are startups increasing their design quotient? How to find a design co-founder – or hire a design head? How to strengthen design at scale? What have large companies done to harness design, and what can they learn from startups?  These panels will provide rich insights and tips for innovators.

Panel 1: Design at Scale

Speakers - 

Visvapriya Sathiyam, Design Advocacy and Coaching, SAP

Abhimanyu Kulkarni, Design Centre Manager / Creative Director, Philips Design

Abdul Muthalif, Cognizant Technology Solutions

How is design positioned and measured in large companies? This panel will share insights on capacity building for design, co-creation with tech and design teams, and balancing agility with standardised processes. Speakers will also discuss how large firms team up with startups via accelerators and design hackathons.

Panel 2: Design Foundations

Speakers -

Aditya Ranade, Design Head, YourStory

Narayan Gopalan, Cofounder, DesignUp Conference 

Uma Shankar, Principal, UX Design, Ibibo

This panel will discuss how startups can get design off the ground, hire or outsource, and create career tracks for designers.  What designations/titles/roles do designers in the startup have? How does the startup encourage design awareness across the company? Speakers will discuss the design challenges facing startups, and how they can be overcome.

Panel 3: Design Journeys

Speakers - Roshni Puthukudi, Founder of EthniChic

Sonu Mulchandani, Founder of eStudio

Vinay Rao, Director, Bang Design

Vindya Murthy, Co-founder, As on Fire

The case studies in the panel will be drawn from sectors such as software, hardware and crafts. It will share their definitions of design, creative journeys, go-to-market strategies, and tips for aspiring designpreneurs.

  1. ​TiE Bangalore,
    Langford Gardens,
    Bengaluru, Karnataka, India
    View map →


Organiser : TiE Bangalore

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Design for Success: From Launch to Scale

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