The COVID-19 pandemic has put an unprecedented pressure of survival on consumer brands .

Retailers and brands face a daunting multitude of short-term challenges around consumer demand, cash flows, supply chain, labour force, and marketing. Yet successfully navigating these issues alone will not be enough. Once we are past the pandemic the market and the consumer behaviour will have changed drastically as well as significant consolidation of retailers will fundamentally alter the competitive and partner landscape.

This session brings to you “How Consumer Brands are Coping during Covid19” and discusses a future where consumer brands look to transform to match the new reality where consumers have adopted pandemic infused short term behaviours that may become permanent.