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CMO Summit 2022
Feb 24, 2022
08:00 AM - 11:00 AM (America/Los_Angeles)
Free

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The past two years have seen CMOs at B2B companies face a growing list of challenges. The ongoing pandemic, powered by new variants, is forcing companies of all sizes to re-examine how they run their business. A growing number of organizations across multiple industries are going remote-first.

CMOs and growth leaders have had to migrate their go-to-market programs quickly from offline and physical events to online and digital channels. There is a growing imperative for go-to-market alignment and collaboration across all customer-facing teams.

CMO Challenges

From alignment across marketing to sales, customer success to paid media, brand to demand, the scope of the CMO’s responsibilities continue to grow. The Board and Company leadership are looking to their CMOs to rationalize their ever-growing enterprise technology stack, plan and budget for marketing programs even better, and efficiently drive pipeline growth.

The TiE Silicon Valley CMO Summit 2022 will explore today’s business challenges with a panel of CMOs from B2B SaaS Unicorns, global enterprises and high growth startups. A separate panel will feature top-tier Venture Investors who are investing in GTM startups. Our expert panels will share their learnings and best practices with our audience of entrepreneurs, startup CEOs and founders, growth leaders, and B2B marketing professionals.

CMO Panel

Our CMO Panel will feature top CMOs from fast-growing Our invited CMOs will engage in a panel discussion where they share their views on new marketing trends, challenges around their go-to-market in a post-pandemic global economy with fast-changing markets. They will call out new “green field” opportunities and as-yet-untapped opportunities for potential entrepreneurs and new startups, and go-to-market best practices.

Investor Panel

The Summit will additionally bring together an expert panel of Martech Venture Investors. The investors will share their current investment theses in emerging areas across B2B marketing, sales, customer success, and other technology opportunities at enterprises serving customer-facing teams. Investors will also cover how innovative startups can exploit new opportunities to reach, engage and serve today’s remote-first, digital-first, and collaboration-first companies, as they go through transforming their own go-to-market programs and plans.

Private Sessions for Founders and CEOs of Martech Startups

The Summit will host private sessions in support of a select group of 10-12 Founders and CEOs at revenue-stage startups. Startups will be carefully selected based on their promise and potential, where they are most likely to benefit from quick, expert feedback from our CMO and VC Investors who are on the public panels.

Founders and CEOs of emerging startups addressing Go-To-Market challenges, with revenues in the $1MM (one million ARR) range are encouraged to apply!

Link for startup founders to apply

Join us at our half-day CMO Summit and walk away with engaging conversations, new industry connections, actionable insights, and new tactics to deploy at your companies to accelerate your go-to-market.!

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Organiser : TiE Silicon Valley

TiE Silicon Valley

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CMO Summit 2022

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