A communication workshop with TIE.

Speaker:

RAJARSHI ROY

Rajarshi Roy is founder and CEO of two niche media companies namely Raa’ Media, and Spero
Media Concepts. While Raa specializes in creating quality TV content for various channels,
Spero Media specializes in creating brand communication tools for a slew of corporate clients.
Rajarshi also edits and publishes a high end travel and lifestyle magazine called the Globe
Trekker. Rajarshi was the India director for World Marketing Summit, a global social marketing
initiative spearheaded by leading management guru Prof Philip Kotler.

Introduction: 

For each one of us individuals, life is a series of experiences or stories; Stories that shape us, our values, and our character and make us who we are.

As individuals we are at the core of our experiences, the central character in our life's story, and life as we know it, is our journey in time from childhood to adulthood.

Our name in a sense is what we make of, our name represents the sum total of our experiences, our values, our beliefs, and in a sense is a summary of our journey.

A life well lived is one which is rich in experiences. The richer the experiences, the more powerful the story and more satisfying the journey.

The journey of an enterprise is very similar to that of an individual.

For an entrepreneurship too the journey from an idea, a dream to an entrepreneurship and finally to an enterprise is a story, a story which is about passion, about self belief about guts, about failures about heartbreaks and success.

And this story if well told can be the key: powerful and central to the character of any brand, any name, any organisation.

And this central story is what we believe, should be at the core of any communication/ communication/ brand strategy that an organisation engages in.

These stories are about an entrepreneur’s dreams, his vision, and his journey. These stories are about the circumstances that have shaped their today and have prepared them us to `shape up’ to the future. These stories, if properly documented and articulated can capture the very essence of an organisation, and what it stands for. 

We believe that:

1)     stories help in reinforcing the brand proposition, 

2)     stories help in brand creation

3)     stories help in product establishment and product selling

4)     sroties help in brand building 

5)     stories help in publicising

6)     stories help in countering negative publicity

7)     stories help to inform

8)     stories help to fight competition

9)     stories help to win

10)   stories make for lasting bonds, long term relationships 

What can we do together: 

We at Spero, can help you grasp your story, nurture the story, help document its evolution and help craft your communication keeping your story at the core. 

It is during in those initial tumultuous days of excitement the true character of an entrepreneur gets tested and the foundation of a future brand gets laid. That is the beginning of a journey the beginning of a story.

With time, comes tests, roadblocks challenges, and how the entrepreneur negotiates these pitfalls, shapes his journey, builds the character of his brand/ his enterprise, and adds colour and tenor to his story. 

If you look back at your journey, either as an individual, or a corporate, you will possibly be able to identify moments, incidents, situations which have shaped your journey, altered your life, halped you evolve, and made you what you are today. These determining moments of your life, are the cornerstones of your journey, and these are stories that make you what you are today.

 And we at Spero, help documenting these stories, documenting your evolution, for posterity.