Brand communication for B2B Startups in the times of COVID19

It’s not business as usual, but one thing is certain: customer engagement is just as important today as it was before COVID-19 began its spread. It assumes even bigger importance when your customer is also a business and also reeling under similar business stress. B2B companies should have a policy in place regarding what to do to try to counteract cancellations. Some businesses have lost part of all of their income and must cut expenses. This might be to waive fees for a particular period of time or grant extensions on time to pay. It is better to retain them as a customer you hope will recover soon than potentially lose their business forever. 

The question is how to engage. Join in for a discussion on how to communicate with your customers in times like these.