Product Management is a complex and essential practice traversing multiple cross-functional areas within the company. While it is a well known practice in various well established product companies, most Product Management aspects are still adhoc within a startup, largely decided by the founders and the leadership teams, some based on gut, others based on fact check with very few data points. Startups are challenged to find the product-market fit early on, there are less rooms for errors, and hence a thorough but low-touch Product Management toolkit and framework would be extremely essential for startups. Especially for IoT companies, it becomes much more complex with both hardware and software, where product management essentials have been so different. Another aspect is the customization you have to do for customers, where do you draw the line, how would you build the product and handle the customization so that they can be provided easily to other customers with minimal efforts. 

Join Haragopal Munipuri and Hans-Bernard Smidt, the pioneers of International Product Management Association (ISPMA) for an engaging presentation on the above. They will also be sharing the Low-Touch Product Management Toolkit/Framework that would be applicable to most of the Startups in our IoTForum community   We will be joined by 2 of our Founders from IoTForum Deva and Ganesh to ask Hara and Hans the hard questions, relevant cases etc. 

Speakers : 
Hans-Bernd Kittlaus - Software Product Management Trainer, InnoTivum Consulting
HaraGopal Mangipudi - Founder, guNaka

Moderator : 
Somshubhro Pal Choudhury - Partner, Bharat Innovation Fund

Joined by : 
Deva P. Seetharam- System Researcher & Startup Advisor, previously with Dataglen
Ganesh Shankar - Founder & CEO, FluxGen Technologies