In the world where ‘death’ and ‘taxes’ are certain, ‘life’ and ‘selling’ is the reality. Whether one is born to sell or not could be debated but there is no second thoughts that one has to Sell to Live. Selling is both an art and science and anyone and everyone can learn the principles and hone up the skill by practice. Session content: - Key principle of selling – make them buy. - Understanding product offering. - Assessing market dynamics and competition mapping. - Building sales plan. - Structuring sales team. - Designing sales process. - Defining sales incentives. - Mapping Buyer and Buying process. - Measuring and Monitoring sales performance. Benefits: Participants at the end of the session would know: - What and How of selling. - Personal experience and case study in B2B selling.