Business Series: Amplifying Your Brand - Digital Marketing
Dec 17, 2020
05:00 PM - 06:00 PM (Asia/Singapore)

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Complimentary workshop for all!

TiE Singapore invites you for the free workshop on "Amplifying Your Brand: Digital Marketing", the second session on the "Business Series" in EMERGE.

The aim of the workshop is to provide value and share knowledge not he given topic.

The session would broadly cover:

  • The R.A.C.E. framework to win the digital marketing battle
  • The merits of organic digital marketing for sustainable growth
  • 3 key pitfalls to avoid in digital marketing as startups

The target audience: SMEs and start-ups, as well as small businesses struggling through COVID-19. This is an open to all
entrepreneurs , workshop. 

Date & Time: Thursday, 17 Dec | 5:00 - 6:00 pm SGT


Prantik Mazumdar
Managing Director
CXM, Dentsu Singapore

Prantik is an entrepreneur & venture investor and acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact.

After pursuing a major in Computer Engineering & a minor in Technopreneur from the National University of Singapore (NUS), he kickstarted his career with the Singapore government (Enterprise Singapore) to drive international trade promotion for the island state.

He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building & scaling up one of the best and most awarded independent digital marketing services firm in the region that served brands like Standard Chartered Bank, Income, Great Eastern Life, Royal Brunei Airlines, Coffee Bean & Tea Leaf, Starbucks, Ping An, Grab, Shopee, GoJek, Kimberly Clark, PropertyGuru, PegiPegi, Starhub, Singtel, Nanyang Business School, Kaplan, INSEAD amongst many of it's prestigious clients.

In February 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of the Dentsu Aegis Network, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CRM Group at Dentsu Singapore.

He is a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, Business Times on all things digital transformation and marketing and has trained over 500 enterprises in the region on this subject. In 2015, he was recognized as one of the Top 50 Most Influential Marketers in the World.

Apart from his corporate role, he is an active angel & venture investor, mentor, advisor and speaker through organizations like Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures and is an Entrepreneur-In-Resident at INSEAD.


Organiser : TiE Singapore

TiE Singapore

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Business Series: Amplifying Your Brand - Digital Marketing

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