After you’ve built your product or service, there’s more work to be done. Unless you hit a stroke of luck, your ideal customer wont come find you – you will have to strategically find them. Defining who your customers are, how you will reach them, when you will reach them and what you will say to them is all part of your go to market strategy. This session will bring together a group of successful entrepreneurs in a panel who will discuss what they did, what worked and what they wish they knew before they hit the market with their product. The panel will be followed by an interactive Q&A