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My Story – Inspiring Journey of an Entrepreneur Featuring Kamakshi Sivaramakrishnan – Creating a formidable AI-enabled platform to deliver consumer experiences across the growing multi-device, multi-platform digital reality!
How do you create a mission around democratizing consumer identity management in the face of formidable dominance of big tech and massively scaled consumer platforms like
Google and Facebook?
With growing digital engagement, a number of devices, and platforms consumer it has become more critical than ever for brands and internet-based services to personalize and adapt their experiences across the device, platform, and screen boundaries. With a dominant position around identity management across a number of their products, Facebook and Google already offered a number of services including to advertisers, in the form of personalized and targeted advertising.
In order to democratize this capability so that the broader internet economy can deliver optimal experiences to consumers and customers, Kamakshi Sivaramakrishnan founded Drawbridge in 2011 leveraging large-scale AI and machine learning to build largest scale, independent identity graph. The company was acquired by LinkedIn, a Microsoft Company, in Drawbridge created the industry-leading solution the pioneering leader for cross-device, people-based identity management solutions, with clients from every
industry leveraging their technology to provide great experiences for their customers.
Drawbridge solutions enable new ways to intersect the consumer purchase journey to identify a person’s digital presence, anticipate their needs and intentions, and deliver appropriate messages – all in an efficient and privacy-friendly manner.
Join us virtually for this inspiring talk to ask questions, learn from the experience of a highly successful entrepreneur known for building and scaling successful companies, and connect with other aspiring entrepreneurs on Tuesday, November 16, 2021.
TiE Host and Moderator:
Naveen Bisht, Chair, My Story Program, TiE Silicon Valley
About Kamakshi Sivaramakrishnan
Ms. Sivaramakrishnan was the founder and CEO of Drawbridge Inc., an identity management company enabling brands and enterprises to create personalized online and offline experiences for their customers. In 2019 Drawbridge was acquired by LinkedIn, a Microsoft company, where Ms. Sivaramakrishnan currently leads the Drawbridge integration and identity charter for LinkedIn Marketing Solutions. Prior to founding Drawbridge, she was a senior research scientist at AdMob, a mobile advertising firm acquired by Google in 2010. Ms. Sivaramakrishnan currently serves as a director of iHeartMedia (Nasdaq: IHRT) and is a member of the Board of Overseers of Boston University. She was named to Forbes’ “America’s Top 50 Women in Tech” in 2018 and as one of San Francisco Business Times’ “Most Admired CEOs” in 2016. She received the “Women of Vision” ABIE Award for Technology Entrepreneurship from the Anita Borg Institute in 2015 and was recognized in Ad Age’s “40 Under 40” listing in 2014.
For five consecutive years, Ms. Sivaramakrishnan has been listed as one of the “Most Powerful Women in Mobile Advertising” by Business Insider. While attending Stanford University, she served as president of the Society of Women Engineers, developing an algorithm used by NASA’s New Horizons mission to Pluto to track and transmit radio wave data back to Earth. Ms. Sivaramakrishnan holds a Master of Science degree in Electrical Engineering from Boston University and a PhD in Electrical Engineering / Information Theory and Algorithms from Stanford University.
6:00 PM – Introduction and Program
6:35 PM - Q & A
7:00 PM- Adjourn
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Want to know how he did it and how you can apply his learnings in your business? Then join us for this inspiring virtual session on Tuesday, November 16, 2021
For more information contact:
Vrushali Malpekar [email protected]
My Story – TiE SV Original Program
This talk is part of TiE SV’s monthly program “My Story – Inspiring Journey of an Entrepreneur” to celebrate entrepreneurship and bring stories from successful entrepreneurs in their own words that are both inspiring and educational. The invited speaker(s) share their entrepreneurial journey and talk about lessons learnt, mistakes they wish they had avoided and key decisions
TiE Silicon Valley